Guide to
Bird-Dogging the Candidates
Bird-dogging is a tactic that many organizations,
and concerned citizens, use to pressure candidates
to take a public stance
on an issue, or to question a stance that a candidate
has already taken. It usually consists of one or more
bird-doggers who
go to a public event where a candidate will appear.
The bird-doggers ask the candidate pointed questions
about issues they
care about in order to elicit a response. Because members
of the media often attend candidate events, bird-dogging
plays an
important role in getting candidates’ positions “on
record”and holding them accountable to their
constituents.
1) Identify your targets.
List all candidates for U.S. Senate or House seats
in your area. Next you need to assess your resources
in order to determine
how many candidates you can bird-dog effectively. You
should calculate how much staff time can be devoted
exclusively to birddogging,
how many volunteers are committed and for how long,
what kind of transportation resources you have available,
how
many flyers can you produce for distribution at candidate
events, what media contacts you have already established,
and other
related questions to decide how many candidates you
can bird-dog effectively.
When choosing candidates to bird-dog, don’t exclude
candidates who are clearly for or against our cause
too quickly. Remember,
your primary objective is to increase the awareness
on our issues not just with the candidate, but with
the media and the public
as well. Also, don’t stop the process just because
a candidate appears repeatedly in your community. It
is specifically that
repetition of questions which is valuable because it
elevates peace as an issue in which many voters are
interested. Repetition
is also good for attracting the media. A reporter may
think your question is an isolated one the first time
she/he hears it, but if
she/he hears it again, it may make them curious to
find out what is behind that question. Use your judgment
to assure that good
repetitive questioning does not go too far and become
harassment.
2) Find out where the candidate will be.
One of the easiest ways to find out where a candidate
will be is to call their campaign office, join his
or her email list, or to
check their website. If you have good contacts with
the media, you might be able to get information from
friendly journalists,
or those with a progressive point of view. Stay up-to-date
with local newspapers/sites, because they often publish
calendars of
candidate events. Find out as much about each event
as you can, so you know what to expect ahead of time.
You could also consider organizing your own issue
forum or candidate debate. This might be easier to
do if you co-host the
event with other organizations, or with a prominent
coalition. One advantage to this kind of event is that
you can invite
candidates to speak only to the issues you choose.
3) Get to know the candidates.
The more you know about a candidate’s views on
disarmament and intervention, the better prepared you
will be for his or her
appearance in your area. Check out incumbent voting
records at www.peace-action.org, ask for position papers
from the campaign
office or directly question the staff, write a letter
to the candidate, send a candidate questionnaire (available
from the national
office) to the campaign office, and follow the campaign
in the local papers to glean candidate positions/answers.
Integrate these
positions into your questions!
The bird-dogging will be most effective if the questions
are based on very recent information about the candidate’s
positions. For
example, if a candidate answers a question in San Antonio,
the information should be relayed to a central Peace
Action chapter
acting as the chief organizer of election work. This
information will then be passed on to the contacts
working on that candidate’s
next campaign appearance. In that way a questioner
in Houston can ask:
“Wednesday, in San Antonio, you said you
were undecided about whether you would vote in
favor of sharply reducing
military spending. Have you thought more about this
issue, and if so what is your position?
This preparation allows peace activists to ask informed,
specific questions about each candidate’s views.
It also tells the
candidate that peace activists are serious about this
election, and that the peace movement is organized.
Your questions will have a greater impact if they
are based on current events as well. Using recent news
will give your questions
a freshness that will be attractive to both the media
and the public.
4) Prepare your questions ahead of time.
You’ll need to have your questions ready before
the event. That way, while every one else is thinking
of what they want to ask,
you’ll already be prepared. Make a list of questions
and prioritize them, you don’t know how many
people in your team will be
called on to ask a question, so if only 1-2 of you
are picked you are able to ask the most important questions.
To help you get
started, we’ve put together these sample questions.
For more detailed question ideas for 2006, you may
also want to check out Peace Action’s latest
candidate questionnaire (online
at www.PeaceVoter.org/howto.html).
Our current foreign policy has enmeshed us in a quagmire
in Iraq. In addition to the toll the war has already
taken on
American soldiers and Iraqi civilians, our presence
is escalating the violence and insecurity in Iraq.
What will you do to
get us out of Iraq, and how will you define a new direction
for US foreign policy?
The current administration has requested funding
for new nuclear weapons. In addition, the government’s
Nuclear
Posture review spells out an increased role for nuclear
weapons in US military strategy. What would you do
to reduce
the threat of nuclear weapons and to ensure that
the United States does not build new, more usable
nuclear weapons?
If there is an open question and answer period, your
pre-planning will pay off. Most people don’t
raise their hands immediately.
But as a well prepared bird-dogger you can express
immediate interest in asking a question - so get your
hand up early and often,
and sit up front.
Sometimes only members of the media are allowed to
ask questions. In this case, see if you can get a journalist
to ask some of
the questions you’ve prepared.
5) Other things
to keep in mind…
Work in teams
of two or more people and disperse. Bird-dogging can
sometimes make people nervous so it’s
best to go in
teams of two or more for support. One person should
act as note-taker for the event. Its best if you can
get the candidate’s
response on camera, but either way, get an accurate
quote of what was said so you can pass the information
on. Please send
responses and information to the Peace Action office!
When you ask a question, be prepared with a follow
up question - you might just get the opportunity to
ask it. And, this way if
someone else asks your question you’ll have a
backup. If you have a group of people at the event,
split them up. Scattering at the event might allow
everyone in the group to ask a question.
Keep it cordial. You are likely to get more of a
response from candidates, and make a positive impression
on the media, if you are
calm and respectful in your demeanor. Hardly anyone
is 100 percent opposed to your views, so try and come
up with a
compliment on a candidate’s position that you
can mention before you ask your question.
6) Raise the issues.
If possible, identify a special group of peace supporters:
veterans, church leaders, mothers with small children,
high school students,
etc. As soon as one member of the group is recognized
to ask a question, the rest of the group should stand.
The questioner can
preface his or her question with something such as, “The
10 veterans standing up are all here because of their
concern over the Iraq
War...”
If the audience can ask questions and peace supporters
include some recognized community leader or active
political party member,
ask her/him to attend. That person might have a better
chance of getting recognized. Also, he or she might
draw more media attention.
In order to maximize your question’s impact,
you should take into account your expected response
to a candidates question when you
ask it.
Remember, a question may be forceful - even pointed
- and still be asked in a polite, courteous manner.
The candidates should know that Peace Action has broad
support and that a lot of people are interested in
knowing where we stand
on the War in Iraq, Iran, the U.S.-India Deal, arms
trade, nuclear test ban, etc. Make your presence known
by distributing flyers,
buttons, stickers, placards, etc.
7) Make contact with the media.
Appearances by candidates are media events. Often included
are network TV and radio, wire services, and local
press. Even the
smallest Congressional appearances will attract a local
reporter or representative of a state wire service.
Have someone prepared
to identify and contact media representatives to underscore
the importance of the questions you will be asking.
Since the press is under great pressure to meet deadlines,
it often covers those aspects of a story which are
most convenient.
Therefore, it is important for your representatives
to be available before, during, and after the event.
Making yourself known to the
press will greatly increase the likelihood that your
questions will be highlighted. Make sure that your
media contact is listed on any
flyers you hand out, so reporters can contact a media
representative immediately if they have questions later.
Other media suggestions: call offices in advance to
find out who will be covering the event and then engage
that reporter
beforehand, have a press release or fact sheet available,
have an articulate spokesperson available for reporters.
Learn more – visit Peace Voter online at
www.PeaceVoter.org. |